Sustainable Brand luxury Essay Example for Free

Sustainable Brand luxury Essay Introduction What is striking is the similarity between the two. I can say that sustainability and luxury are similar to bedfellows. Sadly, this would be somewhat naive. Luxury is constantly on move as said by many economists (Kapferer 2008, p. 96). Sustainable fashion with its luxury indicates living harmoniously with mother earth; it is employing trained artisum in safe and humane working conditions. Luxury products are often considered to have larger environmental footprints than their peers. There is an area where sustainability now encourages the luxury dream itself. (Exploria Art of Travel) Nature that is unspoiled is rare today, a chain of hotels emerged where the dream is sustainability like Explora in chille with resorts in Atacama and other places, and these are fully positive energy buildings, with no litter. An organic bacterium is used to destroy everything and food is produced through organic farming by native farmers and so on. Sustainability luxury now Luxury brands are now-a-days interested to turn over a new leaf. Many firms are repositioning to compete with others in their field through environmental and social responsibility as a point of differentiation when competing for the share of consumer wallet which is very tight in economic downturn. (Lakshmi Prasanna 2013, pers. Comm. , 18 Feb. ), Luxury has now passed into masses rather than a cream layer. Sustainability luxury have been Luxury brands have been bought by only those who had money, taste and power. Some products play a role of status symbols and simply they are perceived by public. There is no necessary that these are better than their less expensive products, are bought with main reason of displaying wealth. (Inconspicuous consumption, 2008) These types of products are objects of socio-economic phenomenon called conspicuous consumption. Sustainability luxury can be or ought to be Luxury brands usually set their own standards. Very high gross margins are achieved by Luxury brands and they relay strongly on their reputation, because reputation gives strength to the brand (Tabatoni et al, 2010). People are purchasing luxury goods and are promoting new era of market innovation around sustainability. Every category of good available in the market today includes similar products whose luxury is marked by better quality components and materials. Focus The focus of this article is to analyze relationship of luxury and sustainability. It’s important to see how today’s young consumers, so conscious of green values do, balance their continual need for ever-newer fashion with their presumed commitment to environmental sustainability The image1 above you can see European business review 2013. Market demand Luxury brand is very visible sector; public attention is wholly linked to its high profile customers, VIP’s and celebrities. For many years the luxury goods market has been on an upward climb. The industry had a setback in 1997 called the Asian Financial Crisis, In 2000 the industry has performed well, the luxury products market in the world which includes drinks, fashion, cosmetics, fragrances, watches, jewelry, luggage, handbags – was worth close to $170 billion and grew 7. 9 percent. Only (-0. 9 percent) decline was suffered by this sector, which was the lowest (Okonkwo, 2007 pg.145). (Epsten roy 2003) Today sustainability is regarded as virtually important business perceptive by multiple people such as investors, stake holders, customers and policy makers. Horizons of sustainability: Raising awareness In regard with sustainability the company’s are taking much regard in making changes that support the term sustainability, the more the changes are made they will tend to become part of the company’s identity and mix up into their overall strategy, leading not only to greater sustainability but also greater trust from consumer’s. By remaking the fundamental values of luxury, sustainability can help to clearly check its difference versus more common premium brands. At a time when sustainability is still not well understood or accepted by many people, the influence exerted by luxury brands could play a key role in raising both awareness and also helping to drive behavioral change in consumers. First input must come, not from consumers, but from pioneering brands (Leslie). Brands that will- Encourage reparability and long life of product Promote principle of buy less and pay more. Dematerialize and reinvent luxury experience. Promote respect for appropriate compensation of craftsmanship. Serve as sustainable trend setter. In order to create demand brands should make their image by raising awareness among consumers. In terms of awareness rising, consumer education and behavior change campaigns, major role can be played by celebrities but there also range of other possibilities including traditional and social media which can be interesting, fun and relevant to the audience of all groups. Another event of the luxury market is Luxury Shopping Avenues. Certain thoroughfares like Melbournes Collins Street, Singapores Orchard Road, Amsterdams P. C. Hooftstraat Athens, Chicagos Magnificent Mile, Paris Champs-Elysees, Avenue Montaigne (Wikipedia) area are some places where most luxury brands tend to be concentrated. These are managed by large companies which concentrate luxury goods stores. Positive behavior of buyer: schemes For retailers, the challenge is always to attract customers to their spot as there are many alternatives for customers and help them to understand the benefit in making sustainable choice. Some use incentive schemes which help to keep customers loyal by rewarding them with points that can be spent on virtual markets/ websites. And customer loyalty and willing to pay price premium is particularly important for new ethical brands that are looking to grow. It’s said retaining old customer is better than finding new customers as finding one costs double then retaining the old one. Barriers Luxury is based on object rarity or can be also said as scarcity. . (J. N.Sheth et al, 2010) High prices limit demand for these products and are the best way to protect future of these resources. Sustainable luxury goods- Do not directly focus on customers. Do not recognize emerging threat from rising global over-consumption. The approach is not holistic. Conclusion Sustainable luxury goods have long standing concern for quality and craft. Blendell and Kleanthous (2007) The choice of consumer to pursue the luxury is linked to the brand’s stance on important social issues, such as saving the planet. All that can be said is â€Å"for all we know, we might not get tomorrow to save earth. † There are some brands showing how luxury fashion can successfully achieve and market sustainability and ethics. As a consumer myself, I would want to show that I not only enjoy good quality of the good but that I also care for environment and I hope most of consumers think alike. References Exploria Art Travel, 8 April 2014, www. exploria. com/sustainability Jagdish N Seth, Nirmala K Sethia, Shanthi Srinivas, 2010 â€Å"Mindful Consumption: A Customer Centric Approach To Sustainability† Academy of Marketing Science, US Kapferer, Jean-Noel, 2008 â€Å"The New Strategic Brand Management† 4th ed. Kapferer, Jean-Noel, 2013 â€Å"The European Business Review† www. europeanbusinessreview. com/? p=2869 Okonkwo, uche, 2007 â€Å"Luxury fashion branding: Trends, Tactics and Techniques† Tabatoni, O Kapferer,J-N, 2010 â€Å"Are Luxury Brands Really A Financial Dream? † HEC Paris, Research Paper,July 2010 Virginia postrel, 2008, â€Å"Culture and commerce – Inconspicious consumption† http://www.theatlantic. com/magazine/archive/2008/07/inconspicuous-consumption/306845/ Leslie pascaud, Director sustainable marketing and innovation practice, viewed 8 April 2014 www. addedvalue. com Partridge, D. J. 2011 â€Å"Activist capitalism and supply chin citizenship: producing ethical regimes and ready to wear cloths† current 52 (s3). Blendell, J and Klenthous, A 2007 â€Å"Deeper luxury: quality and style when the world matters† Godalming: wwf. uk Ceri Heat Cote- â€Å"The ethical fashion†, 17 sept 2012 http://source. ethicalfashionforum. com/article/marketing-sustainability-for-the-luxury-fashion-sector- Wikipedia.

Hamlet: Hamlets Hate For His Uncle Brought On By Ghost :: Shakespeare Hamlet

Hamlet: Hamlet's Hate For His Uncle Brought On By Ghost In society today one might look back on the time of Shakespeare and say how ruthless and barbaric people were in that time, not realizing that the people of today are just as cruel and unforgiving. Shakespeare's Hamlet is a penetrating portrayal of a young man overcome with rage brought about by his uncle. This deep hate for his uncle along with his inability to forgive his mother, and the betrayal of his friends later brings him to his own destruction. Hamlets hate for his uncle is brought on by a ghost. In the beginning of the play, Hamlet is visited by the ghost of his father who tells him "Know thou noble youth, the serpent that did sting thy fathers life now wears his crown"(pg. 29) These words tear at Hamlets heart enraging him, thus beginning the steps to his destruction. He vowed to avenge his fathers death, and would stop at nothing to take the life of his uncle. His uncle however is not the only one Hamlet has developed a hate for. He believes his mother played a large roll in his fathers death too. The speedy marriage of his mother to his uncle along with the words of his father"Taint not thy mind nor let thy soul contrive against thy mother aught"(pg.31) lead Hamlet to believe that his mother also had something to do with his fathers death. His mother whom he loved so dearly now becomes one of his worst enemies, destroying him even more than before. Hamlets mother, and uncle however are only the beginning of this emotional roller coaster, later he is betrayed by two of his best friends. Rosencrantz and Guildenstern. two of Hamlets dearest friends betray him by turning him over to his uncle, who plans to ship him to England for his death, and further more are the ones to escort Hamlet to the ship. "will't please you go, my lord?"(pg.104) are the words of Rosencrantz urging Hamlet to board the ship, knowing full well that he boards to go to his death. This brings about the final chapter to Hamlet's mental destruction, and from this point on Hamlet cares nothing about his nor any one else's life. Hamlet: Hamlet's Hate For His Uncle Brought On By Ghost :: Shakespeare Hamlet Hamlet: Hamlet's Hate For His Uncle Brought On By Ghost In society today one might look back on the time of Shakespeare and say how ruthless and barbaric people were in that time, not realizing that the people of today are just as cruel and unforgiving. Shakespeare's Hamlet is a penetrating portrayal of a young man overcome with rage brought about by his uncle. This deep hate for his uncle along with his inability to forgive his mother, and the betrayal of his friends later brings him to his own destruction. Hamlets hate for his uncle is brought on by a ghost. In the beginning of the play, Hamlet is visited by the ghost of his father who tells him "Know thou noble youth, the serpent that did sting thy fathers life now wears his crown"(pg. 29) These words tear at Hamlets heart enraging him, thus beginning the steps to his destruction. He vowed to avenge his fathers death, and would stop at nothing to take the life of his uncle. His uncle however is not the only one Hamlet has developed a hate for. He believes his mother played a large roll in his fathers death too. The speedy marriage of his mother to his uncle along with the words of his father"Taint not thy mind nor let thy soul contrive against thy mother aught"(pg.31) lead Hamlet to believe that his mother also had something to do with his fathers death. His mother whom he loved so dearly now becomes one of his worst enemies, destroying him even more than before. Hamlets mother, and uncle however are only the beginning of this emotional roller coaster, later he is betrayed by two of his best friends. Rosencrantz and Guildenstern. two of Hamlets dearest friends betray him by turning him over to his uncle, who plans to ship him to England for his death, and further more are the ones to escort Hamlet to the ship. "will't please you go, my lord?"(pg.104) are the words of Rosencrantz urging Hamlet to board the ship, knowing full well that he boards to go to his death. This brings about the final chapter to Hamlet's mental destruction, and from this point on Hamlet cares nothing about his nor any one else's life.

What is personal space?

Personal space was an idea first developed by German born Swedish psychologist David Katz in 1937. It is very often describes as an â€Å"emotionally charged bubble of space which surrounds each individual† or alternately â€Å"Personal space is the region surrounding a person which they regard as psychologically theirs. Most people value their personal space and feel discomfort, anger, or anxiety when their personal space is encroached.† On the other hand, some research suggests that the personal space bubble is not circular, but elliptical and so we can tolerate people coming closer to us at the side than front or behind.The 4 stages of a person’s Personal SpaceThis is a Proxemics Theory, which had been investigated by Edward T Hall in 1959, who describes a person’s personal space to be in 4 layers;Intimate distance for embracing, touching or whispering Close phase – less than 6 inches (15 cm) Far phase – 6 to 18 inches (15 to 46 cm)The clo sest distance is generally the domain of those who have an intimate relationship with each other, but also includes situations where the social rules allow contact, for example in a wrestling match (Edward Hall distinguishes between near situations requiring body contact and far distances which require being very close but not in contact (whispering)). This distinction is rather artificial since whether contact occurs will depend on a variety of things such as the social and physical setting.Personal distance for interactions among good friends or family members Close phase – 1.5 to 2.5 feet (46 to 76 cm) Far phase – 2.5 to 4 feet (76 to 120 cm) This zone generally reserved for good friends or intimate partners in a social setting; the near aspect is generally reserved for couples or very close friends, whereas, the far phase is used by acquaintances or simple friends.Social distance for interactions among acquaintances Close phase – 4 to 7 feet (1.2 to 2.1 m) F ar phase – 7 to 12 feet (2.1 to 3.7 m)This is the zone where those who are not acquainted interact or where business transactions occur. The near distance would be used by those being introduced or for informal business transactions whereas the far phase would be reserved for more formal business processes.Public distance used for public speaking Close phase – 12 to 25 feet (3.7 to 7.6 m) Far phase – 25 feet (7.6 m) or more.It is subdivided into near phase such as the distance between a speaker and an audience, and the far phase being the distance for example between the public and an important public figure.This is an easy concept to understand; if anybody enters our bubble, then they are invading personal space.Invading Personal SpaceWhen somebody invades another person’s personal space it can make the person feel anxious, awkward, insecure, vulnerable, annoyed and uncomfortable simply because there is another person standing too close to them and makes them question the intensions of the invader.. The term â€Å"invasion† would generally only be used if the person â€Å"invading† it has not earned their place in one of the four layers. There are actually many psychological and physical effects that are activated when a person is getting too close to another and they cause people to behave a little different than usual, for example: ââ€"  Extreme self awareness – suddenly we forget how to act ‘naturally'ââ€"  Limited movements and gestures ââ€"  Reduced eye contact ââ€"  Turning aside or away from the intruder ââ€"  We'll usually immediately take a step back. ââ€"  Adopting a defensive position – folded arms, less smiles, frowning, tense posture. ââ€"  Stopping the conversation entirely. Factors that influence personal space:Gender- Males interacting with other males require the largest interpersonal distance, Men are more territorial and aggressive by nature and will keep more dista nce from other men, but when it comes to women we will usually prefer to get a little closer. This is then followed by females interacting with other females, which requires a little less space and distance as compared to just two men, as investigated by Gifford in 1987. Women are also more sociable than men: they get social cues better, more emotionally expressive and are generally better than us men when it comes to emotional communication. It's only natural then that women will feel more comfortable being closer to each other than men. However it probably depends on the situation, or the relationship, or the age group and so on as well.Culture- This is perhaps the most important factor when it comes to investigating the difference in invasion of personal space. Hall (1959) identified the importance of cultural variation. He suggested that while all cultures use personal space to communicate, and tend to conform to the different categories, the size of the space within the categor ies varies across cultures. Hall also identified the essential issue in inter-cultural difference as the tendency to interpret invasions of personal space as an indication of aggression. Some international examples of this are: ‘Distant' cultures (northern Europe, US, and many other westerns cultures) tend to keep more personal space and use less touching than other more ‘warm' cultures.Asian cultures are characterized as more accommodating and accepting attitudes when it comes to personal space, the theory says it's due to more crowded living conditions. Other cultures including south Europe, Middle East and South American's are considered to be more ‘warm' by nature – touch and close proximity are more welcomed and socially accepted. Age- Some evidence suggests that personal space gets bigger as we grow older (Hayduk, 1983). Children tend to be quite happy to be physically close to each other, something which changes as awareness of adult sexuality develop s. In addition the gender difference does tend to also appear at this time.Status- Status has a huge effect on your personal space size and demand. First of all, like the alpha male of the pack, the higher the status the more space is considered to be one’s (no surprise that the first class seats are bigger and have more space per individual!). Status also affects the size of the territory that is required. Just Like the kings of old owned a huge palace – not because they needed 20 bedrooms and an Olympic swimming pool, but because it showed the measure of their power and influence. In modern days we have the equivalent mansions of the rich and famous to demonstrate their wealth and rich lifestyle.Personality- There is some evidence of personality difference but effects here need to be treated with caution given the situational dependence of traits. Extraverted and gregarious persons tend to require smaller personal space, while cold and quarrelsome people require a la rger interpersonal distance (Gifford, 1982).Urban vs. Rural- The amount of personal space someone needs is relative to the population density of where they live, for example, in sparsely populated areas people get more space than in densely populated areas; country people are used to live in a vast and mildly populated areas while city dwellers are more used to crowding. This means that city dwellers will usually have a smaller personal space than country people due to this habit of density. The distance someone extends his/her arm to shake hands gives us a clue whether he/she is from a rural or urban area.People from the city tend to have an 18-inch bubble which allows the hands to meet in neutral territory. People brought up in a town with a small population have a space bubble of up to a meter. People from rural areas tend to stand with their feet firmly planted on the ground and lean forward for the handshake, whereas a city dweller will step forward to greet you. People raised in remote areas might require an even greater Personal Space, which could be as wide as 6 meters. They prefer to wave rather than shake hands.Case StudiesStudy 1- Felipe & Sommer 1966Aim- To examine the effects of the invasion of personal space Method- Research was carried out in a public library amongst people of similar cultural backgrounds who were sitting alone. These people were split into two groups: 1) Those where the confederate approached them, sat in the chair next to them and moved the chair closer to them. 2) Those where the confederate approached them and sat in the next-but-one chair. Results- When someone came and sat in the chair next to them and moved the chair closer to them, 70% of the lone people left within half-an-hour. When someone came and sat in the next-but-one chair only 13% of the lone people left within half-an-hour. Conclusion- People found this invasion of their personal space disruptive. Researchers also noted that those whose personal space had been invaded moved their chair, put ‘barriers’ up such as books and changed their body position to move away.Evaluation of this study:Strength- Has high ecological validity since it was conducted in a public place. Weakness- This study used people from a similar background and hence may only be applicable to those sorts of people- this study cannot be generalised.Case Study 2- Sommer 1969Aim- To examine whether there are cultural differences in the use of personal space Method- Researchers observed groups of Arab people and groups of white English people in conversation. Results- The comfortable distance for conversation for Arab people was under 1 m, whereas for white English people the comfortable distance was between 1 m and 1.5 m. Conclusion- Different cultures are comfortable with different amounts of personal space.Evaluation of this study:Strength- Explores how culture affects somebody’s personal space and hence raises awareness of how different cultures have v arious tolerance levels (when it comes to personal space). This study also raises awareness to people of different cultures when they are visiting other, culture rich  countries. Weakness- The study was conducted a long time ago and due to the many revolutions and acceptances between cultures in today’s day, the results and findings may not be as accurate now as they were then. This poses questions about whether and how time has affected personal space within the different cultures, and would possibly need a new experiment to be conducted, to update the results.Examples of invading personal space:Inviting a teacher into a student’s personal space when their help is needed at school/in class for example to help solve a problem; this relation is always a professional relationship. When caught fighting and stopped, some kids like to tease the other party with a simple trick- they reach out with their hand and almost touch the other kid (or even worse, stuck the palm in front of their face), then they say something like â€Å"I don't touch you†. It's actually an invitation for a fight, without taking responsibility for starting it, because it's impossible not to respond to this kind of irritation. If you'll meet your favorite movie star, you will welcome his company and even his touch; even though he's almost a complete stranger to you.But it won't go the other way around- it will be highly inappropriate to get too close to that star without a clear invitation to do so. You'll probably keep a distance from your boss (probably the same one from the previous example) during work, but on fishing at trip together some of the social borders will fall down, and you'll feel more comfortable being in closer distance. However, when you'll get back to work again, you'll retain the appropriate workspace between you.

Crimes And Crimes Of The Crimes - 945 Words

Crimes can be committed by everyone. The brutality of the crimes has increased throughout the years while the age of criminals is younger than prior criminals who committed the same crimes. Innocent lives are often lost in these acts of violence, such as what had happened at Columbine. Children who commit malicious crimes can either be tried as a child or an adult. Children tried in the juvenile courts are able to get out of jail around or before they turn 21. Juvenile courts are meant to rehabilitate children who are said to be too young to understand their act. Criminals that are tried as adults could commit the same crime and are fully aware of their actions and the repercussions. If a child is tried as an adult, then the child can be given a longer sentence. Children who commit serious crimes should be tried as adults. The severity and frequency of the crimes committed by children has increased with time. Since juvenile criminals, â€Å"are still regarded by the law as children first criminals second† the juvenile court does not punish the criminals as harsh as adult criminals (Collier 1). The juvenile court was originally created to help rehabilitate children who commit crimes such as theft. Now the juvenile court can be seen to harbor criminals who were well aware of the vicious acts they have done such as a murderer. Statistics show that, â€Å"crimes committed by juveniles have increased by 60 percent since 1984† (Collier 1). The rapid increase of the crimes that occur showShow MoreRelatedCrime : Crime And Crime1688 Words   |  7 Pagesdetermined that a crime is committed every second a day. Given the data by the FBI’s crime clock, a violent crime such include murder, robbery, rape and assaults occurs every 23.9 Seconds in the United State. Property crime including burgla ry, theft, and motor vehicle theft every 3.4 seconds a day. 55% of Americans say crime is an extremely or very serious problem in the U.S. Another 38% view the U.S. crime problem as moderately serious, while one in 20 consider it not serious. Crime has increase inRead MoreCrime, Crime And Crime1551 Words   |  7 Pageslarge and dramatic drop in not only its victims of crime but also the amount of crimes that have been reported to the local police, even though this community already has extraordinary low crime states. The crime states in Lowville show a huge fall across all different levels of crime; this includes a 12.2 per cent drop of criminal damage offences and a 12.8 percent drop in drug offences. Moreover, they have also seen a fall in the statistics for crimes such as robbery, this has dropped by 7.5 per centRead MoreThe Crime Of Crime And Crime1180 Words   |  5 PagesCrime is everywhere. It dominates news broadcasts and newspapers. It also takes up the majority of tel evision shows and movies. As well as a great deal of fiction novels and books. Controlling and fighting crimes are essential for the safety of citizens. Also the credibility and power of a government are affected greatly by how they handle crime and deal with criminals. When a crime takes place, the part that fascinates people the most is how the offender is captured and brought to justice (NathanRead MoreCrime : Crime And Crime1059 Words   |  5 PagesLarge or small, crime affects us all. Whether it is presented to you on a personal level, or you happened to have heard it one the news while you and your family were enjoying a nice Sunday meal. In the words of Jeff Mariotte â€Å"Crime touches us all† (Mariotte, Jeff P1). This is shown to us in the popular television series Criminal Minds because of the way the producers and show writers portray the act of crimes as well as the accuracy of the crime, the inside look of what is going on in the criminals’Read MoreCrim e Is A Crime And Crime999 Words   |  4 Pagescommits a crime, the immediate response from the public is that they deserve a punishment for their crime. Some of the crimes that offenders act upon range on the spectrum: from a minor crime to a major crime. When an offender commit a minor crime it is known as a misdemeanor and the punishment consists of a year or less in county jail. However, for a serious major crime, offenders are charged with a felony which includes a punishment of a year or more in prison. Additionally, the lowest crime is anRead MoreCrime : Crime And Crime2447 Words   |  10 PagesCrime has always existed in some shape or form. However, the question about how crime much crime exists has always been the source of some discrepancy. Knowing how much crime exists at certain points in time is very important to law enforcement, criminal justice researchers, politicians and other public officials. Being able to measure the amount of crime allows the creation and tracking of crime trends. This allows those concerned with crime trends to better adjust their tactics or methods inRead MoreCrime : Crime And Crime Essay1878 Words   |  8 PagesCrime is ever present in our society. Unfortunately, crime has become seamlessly woven into our social fabric and structure. Crime creates societal concern, tension and in some cases may cause panic. No society or group is immune to crime and crime will never be totally regulated or controlled. This is because crime has a certain allure to us all. In effect, everyone in any society has the potential to be a criminal not because we are all bad people but because of the temptation that crime can createRead MoreCrime And The Crimes Of Crime Essay1949 Words   |  8 PagesAccording to the Australian Bureau of Statistics (2006) crime is defined as â€Å"an offence punishable by the State on behalf of the general public whose standards do not permit the offending behaviour.† Whilst countless studies h ave been conducted over the years surrounding crime and the committing of crimes by individuals’, there has also long been debate surrounding whether or not crime is gendered and if so, to what extent. Over the decades a number of studies have been conducted in order to answerRead MoreThe Crime Of A Crime981 Words   |  4 PagesA Crime To Be Poor? Many people are finding it harder and harder to make ends meet and making less money than ever before. Being poor has now become almost illegal in a country that punishes you for falling victim to poverty. Many are being discriminated for not having a place to call home. City ordinances are making it almost impossible for the homeless to have their needs met. According to Barbara Ehrenreich, author of Is It Now A Crime To Be Poor, If you re laying on a sidewalk, whetherRead MoreCrime Movie : Crime And Crime859 Words   |  4 PagesCrime in film What is on television today? We have lots of different kinds of shows out there these days. We have the shows that are for children like Ant Farm, Jessie, and My Little pony. These shows are safe for children, and they are as some may say safe. Next you have the shows for young adults like Once Upon A Time, Pretty Little Liars, and Digi-mon. Show like this is when producers start to add the violence, fighting, and public display of affection. This is also the age frame that the video